<aside> 🎯 Go from "Branding Newbie" to "Branding Pro" with these essential tools for holistic entrepreneurs.
Your Personal Branding Playbook
Instructions on Duplicating the BrandKit Workbook
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<aside> 👉 My WHY
The soul of it all. Why am I doing this work — really?
What’s the deeper reason you started this business/project? What lights you up and keeps you going?
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<aside> 🎯 My Mission Statement
What I’m here to do and how I serve.
One clear sentence about what I offer, who I help, and how I do it.
_(Ex: I help ____ with ____ so they can ___.)
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<aside> 🎯 My Niche Statement Who do I serve, what do they struggle with, and how do I support them?
_(Ex: I work with _____ who are experiencing _____, and I help them ___.)
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<aside> 👉 My Unique Value Proposition What makes me valuable and memorable.
What do I offer that truly benefits my clients and makes me stand out?
_(Ex: I blend _____ and _____ to create lasting transformation for ___.)
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<aside> 🔥 My True Motivation
Let’s get to the heart of it all. This is where you name what drives you — the soul fuel behind your business.
What am I truly passionate about?
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What are my major life goals?
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What is my short-term business vision?
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What is my medium and long-term business vision?
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What gets me out of bed in the morning (besides coffee)?
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What are my biggest business wins right now?
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What values guide me as I grow my business?
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<aside> 🎯 My Goal Check-In
What’s the deeper purpose of my business?
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Who is this business meant to serve?
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What message do I want to share with the world?
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What’s my mission to get there?
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What’s my ideal business model (right now or in the future)?
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<aside> ✨ My Unique Spark
Time to name what makes you unforgettable. This is the secret sauce.
What are my core beliefs?
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What makes me different?
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How can I show off that uniqueness in my brand?
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What’s my personal approach or method?
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Why am I great at what I do? (Yes, own it!)
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Who are 5 others doing something similar to me?
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Who truly inspires me in life or business?
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<aside> 👉 My Voice + Vibe
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