Before we jump into colors and fonts, let’s pause and get grounded.

This part is all about checking in with yourself and getting clear on what your brand is really about.

It’s kind of like a “getting to know you” session—but for your business.

Instead of prepping for a first date, you’re tuning in to what makes your work special.

Here’s what we’ll explore:

Mission: Why are you here?

Your mission is the heart of your business. It’s your purpose.

It’s the reason you started this work beyond just making money.

💡 Example (Acupuncture Practitioner):

“I create a nurturing space where clients experience the healing power of traditional acupuncture and holistic practices.”

Vision: Where are you going?

This is your big-picture dream.

Where do you see your business in the next few years?

💡 Example:

“To become the go-to wellness space in my community, offering acupuncture, yoga, retreats, and more.”

Values: What guides you?