Alright, now for the part that makes your brand feel like you—your voice and tone.
Think of this like your brand’s soundtrack. Is it calm and soothing like a nature playlist? Bold and fiery like a protest song? Or playful and fun like a road trip jam?
This is how your audience hears you and how you make them feel when they interact with your brand.
💡 Example: You might be warm and encouraging in a social media post, but more grounded and supportive in an email to a new client.
Your voice should show up everywhere—on your website, in your emails, on your Instagram. People should feel like, “Ah, yep—that’s totally you.”
💡 If your voice is friendly and caring, keep it that way. Don’t switch to stiff, formal language that doesn’t sound like you.
Use words your audience understands and feels at home with.
💡 If you’re working with folks who are new to healing, keep it simple and inviting. If you’re talking to fellow practitioners, go ahead and sprinkle in a few terms they’ll know and love.
This is where the magic happens. You don’t need to sound like anyone else. Just be you.
💡 Share little stories from your journey. Talk about the lessons you’ve learned or moments that changed you. That’s what people connect to the most.